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Tina Chou | Chief Executive

“I am a massive believer in prevention through functional eating and drinking. It’s something we do everyday, three times a day so we’re technically not doing anything different - only taking a more conscious decision in making the better choice. Choose to care for yourself with no compromise.”

Margie Hunt | Food Technologist

“Juggling life is becoming the standard. It’s important to me that I help develop products that fit seamlessly into our schedules, are delicious, have health at the forefront, and at an accessible price-point. We are on a mission to make ingestible beauty and wellness more honest and effective.”

Naz Nicholson | Chief Creative

“Growing up, I have always been fascinated by all the knowledge my mum possessed with traditional uses of ingredients, often passed down from generations of proven use. We have combined ancestral know-how with modern techniques to bring everyone effective yet delicious drinks designed to be part of our daily self-care routine.”

Contrary to what modern society has been telling us, Soochi is flipping the script on the one-dimensional standard of beauty.

Soochi, derived from the Latin word 'Suci' means juice - commonly known as the nectar of life. We want you to forget anti-ageing, and think healthy-ageing. We believe in a new attitude of prejuvenation (a cross between prevention and rejuvenation) to help you be gut happy and skin healthy.

Due to the clutter in the beauty and wellness industry, consumers have found the entire process very high-maintenance and time-consuming. That’s why we have created a delicious ready-to-drink beverage for ease and convenience.

High Efficacy.

We harness functional ingredients that contribute to a healthier gut, strengthened connective tissue throughout your body and the formation of collagen for the normal function of skin. We have used prebiotics and collagen which both have scientific research behind them. Based on this research, we know that for most people, oral collagen consumption of 2500-5000 mg daily for 4-12 weeks promotes skin elasticity, hydration, and decreased fine lines and wrinkles in most people. So what have we done? We have put in 5000mg of collagen peptides per can to help you show off your best self. 

Innovative Formulations.

Soochi is the first ready-to-drink beverage that combines Collagen + Prebiotics + Vitamin C + Reishi. We have an always-curious mindset with an ingredient-first approach to our formulations, inspired by zeitgeist ingredients and flavours. Our innovative formulations are backed by thorough research, experimentation and science.

Conscious Sustainability.

We are fully committed to sourcing responsibly. Our products are ethically sourced, bioactive, bioavailable, sustainable, caffeine free, low in sugar and carbs. Soochi is 100% NZ owned and made in Tauranga.